GMA Mission


The Gospel Music Association’s Purpose:

To foster interest among the general public in gospel and Christian music, to build community and cooperation among industry leadership in order to address mutual business issues to maximize sales of Christian music and to promote public awareness of Christian music in our culture.

Past, Present and Future Model

Founded in 1964, the GMA focuses its efforts on a past, present and future model.  Through the GMA Foundation and the GMA Gospel Music Hall of Fame we aim to preserve the legacies (past) of those that have blazed the trail for Gospel music.  Through the GMA Dove Awards we seek to support and bring awareness to the best and brightest in the current (present) Christian and Gospel music industry.  We focus on the future through our training event, IMMERSE, which seeks to develop up-and-coming artists, songwriters and music business professionals.

Key Values

In addition we know that these efforts can’t accomplish nearly as much if we don’t do it with two key values in mind: community and ministry.  As our mission states, we recognize that the reason we have our membership and events is simply to provide a vehicle for those that are proclaiming the powerful message of the Gospel.  We also know that our Message has a much greater impact when we work together in a united effort to expand its reach and influence.