Franklin, TN – Collide Media Group is proud to announce their proprietary influencer network Momentum Influencers Network, is launching today. Founded in 2009 as FlyBy Promotions Blogger Network, Momentum activates faith-friendly bloggers to share product reviews for clients who seek to reach the faith and family audience. Already there are more than 1,000 influencers in the network, generating over 10 million impressions per month.
“Each year, influencer marketing becomes increasingly vital as more and more voices flood the market,” explains Bob Elder, Founder and Chief Impact Officer of Collide Media Group. “We believe in the power of blogger influencers in the faith market and are thrilled for the opportunity to work with them in impacting the world for Christ through media.”
Previous clients of the FlyBy Network included Affirm Films, HarperCollins Christian Publishing, Kingdom Story Company, Tyndale House Publishers, and more.
According to the Digital Marketing Institute, 86% of women use social media for purchasing advice, and 49% of consumers depend on influencer recommendations. Business Insider Intelligence reports that the influencer marketing industry is on track to be worth up to 15 billion dollars in 2022, up from 8 billion in 2019. And MediaKix’s 2019 Influencer Marketing Survey states that “89% of people surveyed say ROI from influencer marketing is comparable to or better than other marketing channels.”
Brand ambassador for Momentum Influencers is Jean Thomason, who will be over blogger communication and will be the face of the program. Jean is a performer, author, teacher and speaker who has a passion for coaching parents and for children’s ministry, all rooted in her strong faith in Jesus. She sang on the Women of Faith worship team for 9 years, has spoken and sung at hundreds of churches, conferences and MOPS events, but is best known for her beloved alter-ego, the iconic children’s character “Miss PattyCake.”
“I’m excited to take on this new opportunity of working with influencers!” shares Jean. “In all my years working with parents, I often hear their concerns about finding resources they can trust for themselves and for their children. I believe peer-to-peer communication is essential! What better way to let people know about excellent products than to hear about them directly from people they trust. By joining Momentum Influencers, I hope to help adults (including myself) discover books, movies, video, and other resources which build their faith, strengthen their relationships, and encourage their daily walk with Christ.”
Forward thinking companies wanting to reach this key influencer market can find out more information at www.momentuminfluencers.com.